One question I hear a lot as a small business marketing consultant, is why a business needs a marketing plan? A very important part of your marketing plan layout is to know if an opportunity really exists for your service or product and to have a basic understanding of your market and competition.
As a business owner you must know the strengths and weaknesses of your competitors as well as be familiar with your customer base. All these factors should be included in your marketing plan layout as well as the following:
1) Market research
2) Competition
3) Your target customer group
4) Budget
5) Advertising and promotion
6) Product or service being sold
7) How to attract and retain customers
Strategic planning for marketing your business is becoming more and more important since competition and technology have made the marketplace very unstable and unpredictable.
For small businesses the best way to start out is to focus on planning for the coming year. You can begin by gathering information about both your business and things like your competition, trends, statistics, marketing services and solutions. You have to get a feel for your business. Markets change, customers come and go.small businessmarketingconsultantservicessolutionmarketing planlayoutKansas CityKCBelton MO
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